![]() These can refer to real holidays or seasons, like #summerdays, or they can be used for all those National Day holidays, like #nationalicecreamday or #nationalnailpolishday Location hashtagsĮven if you geo-tag your Instagram post, it can still be a good idea to include a hashtag that refers to your location, like #vancouvercraftbeer or #londoneats Daily hashtagsĮvery day has plenty of its own hashtags, from #MondayBlues right through to #SundayFunday. Think #gardenersofinstagram or #craftersofinstgram Special event or seasonal hashtags These get a little more specific, showing where you fit in the context of your industry, like #travelblogger or #foodblogger Industry Instagram community hashtagsĬommunities exist on Instagram, and these hashtags help you find and join them. These are basic keywords to describe your product or service, like #handbag or #divebar Niche hashtags Instagram breaks hashtags down into nine distinct types: Product or service hashtags Instagram suggests using a combination of popular and niche hashtags to reach different audiences, from broad to specific. Keep in mind that the most popular Instagram hashtags are not necessarily the most effective.Ī large number of posts may mean lots of people follow that hashtag, but it also means there’s a ton of content on it and your posts might get lost. These are the top 50 hashtags on Instagram: And the results, well let’s just say they were eye-opening.Ĭheck out the article or watch the video below to see what we found: We recently ran an experiment looking specifically at the effectiveness of Instagram SEO vs Hashtags in 2022. For example, as the way people work out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to feature local people getting active in their homes.Ī post shared by Nike LA that being said, times they are a changin’. Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you (yet). If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page. When you use a hashtag, your post will appear on the page for that hashtag. Hashtags are an important way to expand your Instagram audience and get more reach. ![]() Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag. ![]() They are used to categorize content and make it more discoverable. What are Instagram hashtags?Ī hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. ![]()
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